Description
| Product ID: | 9781433108679 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Series: | Popular Culture and Everyday Life |
| Title: | Blowing Up the Brand |
| Subtitle: | Critical Perspectives on Promotional Culture |
| Authors: | Author: Devon Powers, Melissa Aronczyk |
| Page Count: | 338 |
| Subjects: | Speaking in public: advice and guides, Public speaking guides, Communication studies, Sociology, Communication studies, Sociology |
| Description: | Blowing Up the Brand This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology. |
| Imprint Name: | Peter Lang Publishing Inc |
| Publisher Name: | Peter Lang Publishing Inc |
| Country of Publication: | GB |
| Publishing Date: | 2010-07-29 |
