Description
| Product ID: | 9781419742903 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | How to Build a Goddamn Empire |
| Subtitle: | Advice on Creating Your Brand with High-Tech Smarts, Elbow Grease, Infinite Hustle, and a Whole Lotta Heart |
| Authors: | Author: Ali Kriegsman |
| Page Count: | 288 |
| Subjects: | Advice on careers and achieving success, Advice on careers & achieving success |
| Description: | Select Guide Rating The inspiring story of how two female entrepreneurs turned a newsletter into a venture-backed start-up, and how you can, too! Filled with heart and humor, How to Build a Goddamn Empire shares the real-world, hard-earned business wisdom of one female entrepreneur who transformed an idea into a massive, category-disrupting national brand. With chapters ranging from “The Business You Start Isn’t the Business You’ll Run” to “Grow Slow, More Dough,” Ali Kriegsman demystifies the world of entrepreneurship. She also features words of wisdom from some of her fellow female founders who have built successful companies. By using the questions she’s most frequently asked as her guideposts, she offers insights into the nuts and bolts of running a company—discussing, among other things, pivots, pitching, PR, press, and VC—to give women the tools to take their ideas to the next level. From the cofounder of the revolutionary brand Bulletin, a business book that demystifies the world of entrepreneurship in real-time, from the trenches. Filled with heart and humor, How to Build a Goddamn Empire shares the real-world, hard-earned business wisdom of one female entrepreneur who transformed an idea into a massive, category-disrupting national brand. As a first-time and inexperienced founder, Ali Kriegsman felt like she couldn’t relate to the glossy, glamorous entrepreneurs crowding her Instagram feed. In reality, Kriegsman learned, building something from nothing is a daily fight with your imposter syndrome, a crash course in venture-capitalist speak, and, as she learned in 2020, a constant battle to weather the storm of an ever-changing marketplace. While in the thick of scaling her business, making a stressful pivot, and managing a team of employees through an unprecedented global pandemic, Kriegsman decided to write about her experience, in the hopes that it will act as a guidepost to future founders. With chapters ranging from “The Business You Start Isn’t the Business You’ll Run” to “Press ≠ Success,” Ali Kriegsman demystifies the world of entrepreneurship in real time, from the trenches. In “Hard Decisions” Kriegsman shares her experiences of managing the company through the COVID-19 crisis with heart and searing honesty. How to Build a Goddamn Empire also features words of wisdom from some of Kriegsman’s fellow female founders who have built successful companies of radically different stages and sizes. By using the questions she’s most frequently asked as her blueprint, Kriegsman offers candid insights into the nuts and bolts of building a brand from scratch—discussing early failures, picking the right cofounder, securing press, finding funding, and even staying afloat during a crisis—to give women the tools that will help take their ideas to the next level. |
| Imprint Name: | Abrams Image |
| Publisher Name: | Abrams |
| Country of Publication: | GB |
| Publishing Date: | 2020-09-15 |
