Description
| Product ID: | 9781412997348 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Designing Surveys |
| Subtitle: | A Guide to Decisions and Procedures |
| Authors: | Author: Edward Blair, Ronald F. Czaja, Johnny Blair |
| Page Count: | 440 |
| Subjects: | Research methods: general, Research methods: general, Social research and statistics, Social research & statistics |
| Description: | Select Guide Rating This new edition accounts for the latest developments in telephone, Internet, and email surveying and provides a more comprehensive treatment on questionnaire testing Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition provides an accurate account of how modern surveys are actually designed and conducted. Much more than a “how-to” guide, this up-to-date and accessible book presents the material in a social science context and teaches readers to think through decisions about sample design, questionnaire development, and data collection, rather than simply following prescriptive advice that may not be appropriate to particular practical situations. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making—from setting the basic features of the survey design to implementing instrument development, testing, and data collection. The new edition covers new developments in data collection technologies, provides a more comprehensive treatment of questionnaire development and pretesting, and includes completely new chapters on sample design and selection. |
| Imprint Name: | SAGE Publications Inc |
| Publisher Name: | SAGE Publications Inc |
| Country of Publication: | GB |
| Publishing Date: | 2013-07-16 |
