Description
Product ID: | 9781412917988 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Ethics in Public Relations |
Subtitle: | Responsible Advocacy |
Authors: | Author: Carolyn Bronstein, Kathy R. Fitzpatrick |
Page Count: | 256 |
Subjects: | Advertising, Advertising, Public relations, Public relations |
Description: | Select Guide Rating Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online. "This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon." - Jay Black, Editor, Journal of Mass Media Ethics |
Imprint Name: | SAGE Publications Inc |
Publisher Name: | SAGE Publications Inc |
Country of Publication: | GB |
Publishing Date: | 2006-06-27 |