Description
| Product ID: | 9781412911221 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Statistics for Marketing and Consumer Research |
| Authors: | Author: Mario Mazzocchi |
| Page Count: | 432 |
| Subjects: | Market research, Market research |
| Description: | Select Guide Rating Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research. Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.
The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:
- 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests
This is augmented by in-depth discussion of topics including:
- Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling |
| Imprint Name: | SAGE Publications Inc |
| Publisher Name: | SAGE Publications Inc |
| Country of Publication: | GB |
| Publishing Date: | 2008-05-22 |
