Description
| Product ID: | 9781403942197 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | International Business Economics |
| Subtitle: | A European Perspective |
| Authors: | Author: Judith Piggott, Mark Cook |
| Page Count: | 416 |
| Subjects: | International economics, International economics, International business, International business |
| Description: | Select Guide Rating This text explores international business economics from a European perspective, dealing not only within business in Europe but with the external trading relationships of the EU and the position of European firms in a globalized economy. This book provides students with an understanding of the international business environment from a European perspective, but also within the broader context of how Europe and European business fit into the global economy. The text discusses changes taking place in the global economy and considers the challenges Europe is facing as the EU its businesses seek to maintain their position in an increasingly competitive world. |
| Imprint Name: | Red Globe Press |
| Publisher Name: | Bloomsbury Publishing PLC |
| Country of Publication: | GB |
| Publishing Date: | 2006-05-19 |
