Description
| Product ID: | 9781403919021 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Macmillan Master Series |
| Title: | Mastering Fashion Marketing |
| Authors: | Author: D. Shaw, Tim Jackson |
| Page Count: | 240 |
| Subjects: | Sales and marketing, Sales & marketing, Fashion and beauty industries, Fashion & beauty industries |
| Description: | Select Guide Rating This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing. This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing. |
| Imprint Name: | Red Globe Press |
| Publisher Name: | Bloomsbury Publishing PLC |
| Country of Publication: | GB |
| Publishing Date: | 2008-12-22 |
