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      The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth

      6 in stock

      Firm sale: non returnable item
      SKU 9781400224777 Categories ,
      Select Guide Rating
      Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.

      A step-by-step system for creating customers and clients for life.</stro...

      £14.99

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      Description

      Product ID:9781400224777
      Product Form:Paperback / softback
      Country of Manufacture:US
      Title:The Ultimate Marketing Engine
      Subtitle:5 Steps to Ridiculously Consistent Growth
      Authors:Author: John Jantsch
      Page Count:224
      Subjects:Sales and marketing, Sales & marketing, Advertising, Market research, Advertising, Market research
      Description:Select Guide Rating
      Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.

      A step-by-step system for creating customers and clients for life.

      In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.

      The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.

      In this book, you will learn:

      • Why strategy must come before tactics.
      • How to narrow your focus and choose only ideal customers.
      • Why no one wants what you sell – and what they actually want.
      • How to use story and narrative as the voice of strategy.
      • How to construct the perfect customer journey.
      • How to grow your business with your customers.

       

      This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer.

      The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.


      Imprint Name:HarperCollins Leadership
      Publisher Name:HarperCollins Focus
      Country of Publication:GB
      Publishing Date:2021-10-28

      Additional information

      Weight210 g
      Dimensions140 × 213 × 18 mm