Description
| Product ID: | 9781400213634 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | The Customer of the Future |
| Subtitle: | 10 Guiding Principles for Winning Tomorrow's Business |
| Authors: | Author: Blake Morgan |
| Page Count: | 224 |
| Subjects: | Business strategy, Business strategy, Business communication and presentation, Customer services, Business communication & presentation, Customer services |
| Description: | Select Guide Rating Learn how to adopt ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective, to keep up with the demands of the customer of the future. With emerging technology transforming customer expectations, it''s important to keep a laser focus on the experience companies provide their customers. Tomorrow''s customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today''s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don''t adapt to these new expectations won''t last. This book prepares your organization for these increasing demands by helping you do the following:
Tomorrow''s customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization! |
| Imprint Name: | HarperCollins Leadership |
| Publisher Name: | HarperCollins Focus |
| Country of Publication: | GB |
| Publishing Date: | 2019-11-28 |
