Description
Product ID: | 9781398614604 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Data-Driven Personalization |
Subtitle: | How to Use Consumer Insights to Generate Customer Loyalty |
Authors: | Author: Zontee Hou |
Page Count: | 280 |
Subjects: | Behavioural economics, Behavioural economics, Sales and marketing management, Sales and marketing, Sales & marketing management, Sales & marketing |
Description: | Select Guide Rating Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology. Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2024-05-03 |