Description
Product ID: | 9781398613836 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Sustainable Advertising |
Subtitle: | How Advertising Can Support a Better Future |
Authors: | Author: Matt Bourn, Sebastian Munden |
Page Count: | 296 |
Subjects: | Media studies: advertising and society, Advertising & society, Business strategy, Business and the environment; ‘green’ approaches to business, Advertising, Sustainability, Business strategy, Business & the environment, ‘Green’ approaches to business, Advertising, Sustainability |
Description: | Select Guide Rating Lead the way and make every aspect of your advertising sustainable with this practical guide filled with insights, tools and expert guidance. Sustainable Advertising is a manifesto for the world''s advertising industry, a case for change globally: ''to change the way we work and to change the work we make''. This is the book every advertising and marketing professional needs to make every ad a sustainable ad. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2024-03-03 |