Description
Product ID: | 9781398611580 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Brand Management |
Subtitle: | Principles and Applications for Effective Branding |
Authors: | Author: Jaywant Singh, Paurav Shukla |
Page Count: | 344 |
Subjects: | Business strategy, Business strategy, Sales and marketing management, Sales and marketing, Sales & marketing management, Sales & marketing |
Description: | Select Guide Rating Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility. How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2024-05-03 |