Description
Product ID: | 9781398610088 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Brand Storytelling |
Subtitle: | Put Customers at the Heart of Your Brand Story |
Authors: | Author: Miri Rodriguez |
Page Count: | 256 |
Subjects: | Business communication and presentation, Business communication & presentation, Sales and marketing, Advertising, Public relations, Sales & marketing, Advertising, Public relations |
Description: | Select Guide Rating Learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth. FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2023-07-03 |