Description
Product ID: | 9781398609792 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Brand Strategy in Three Steps |
Subtitle: | A Purpose-Driven Approach to Branding |
Authors: | Author: Jay Mandel |
Page Count: | 256 |
Subjects: | Business strategy, Business strategy, Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company. Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2023-06-03 |