Description
Product ID: | 9781398609662 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | A Marketer's Guide to Digital Advertising |
Subtitle: | Transparency, Metrics, and Money |
Authors: | Author: Scott Thomson, Shailin Dhar |
Page Count: | 216 |
Subjects: | E-commerce: business aspects, E-commerce: business aspects, Sales and marketing, Advertising, Sales & marketing, Advertising |
Description: | Select Guide Rating Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2023-05-03 |