Description
Product ID: | 9781398608191 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Marketing Analytics |
Subtitle: | A Practical Guide to Improving Consumer Insights Using Data Techniques |
Authors: | Author: Mike Grigsby |
Page Count: | 336 |
Subjects: | Data science and analysis: general, Data analysis: general, Sales and marketing management, Sales & marketing management |
Description: | Select Guide Rating Confidently apply marketing analytics techniques to improve consumer insights and marketing performance, so you can compete more effectively in the marketplace. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2022-12-03 |