Description
Product ID: | 9781398607644 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Using Semiotics in Marketing |
Subtitle: | How to Achieve Consumer Insight for Brand Growth and Profits |
Authors: | Author: Dr Rachel Lawes |
Page Count: | 360 |
Subjects: | Semiotics / semiology, Semiotics / semiology, Sales and marketing, Market research, Sales & marketing, Market research |
Description: | Select Guide Rating Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2023-03-03 |