Description
Product ID: | 9781398606401 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Managing Luxury Brands |
Subtitle: | A Complete Guide to Contemporary Luxury Brand Strategies |
Authors: | Author: Eleonora Cattaneo |
Page Count: | 360 |
Subjects: | Business strategy, Business strategy, Business innovation, Sales and marketing management, Sales and marketing, Business innovation, Sales & marketing management, Sales & marketing |
Description: | Select Guide Rating Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2023-03-03 |