Description
Product ID: | 9781398605688 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Series: | Creating Success |
Title: | How to Write a Marketing Plan |
Subtitle: | Define Your Strategy, Plan Effectively and Reach Your Marketing Goals |
Authors: | Author: John Westwood |
Page Count: | 192 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets. A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2022-07-03 |