Description
Product ID: | 9781398605428 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | The Direct to Consumer Playbook |
Subtitle: | The Stories and Strategies of the Brands that Wrote the DTC Rules |
Authors: | Author: Mike Stevens |
Page Count: | 224 |
Subjects: | E-commerce: business aspects, E-commerce: business aspects, Sales and marketing management, Sales & marketing management |
Description: | Select Guide Rating Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2022-05-03 |