Description
| Product ID: | 9781398604766 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Innovative B2B Marketing |
| Subtitle: | New Models, Processes and Theory |
| Authors: | Author: Simon Hall |
| Page Count: | 376 |
| Subjects: | Business innovation, Business innovation, Sales and marketing management, Sales and marketing, Sales & marketing management, Sales & marketing |
| Description: | Select Guide Rating Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing. |
| Imprint Name: | Kogan Page Ltd |
| Publisher Name: | Kogan Page Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2022-08-03 |
