Description
Product ID: | 9781398602823 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Market Research in Practice |
Subtitle: | An Introduction to Gaining Greater Market Insight |
Authors: | Author: Paul Hague |
Page Count: | 392 |
Subjects: | Sales and marketing management, Sales & marketing management, Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results. Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2021-11-03 |