Description
Product ID: | 9781398602502 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Paid Attention |
Subtitle: | Innovative Advertising for a Digital World |
Authors: | Author: Faris Yakob |
Page Count: | 240 |
Subjects: | Advertising, Advertising |
Description: | Select Guide Rating Navigate the cluttered advertising attention marketplace with this bestselling guide that provides contemporary advertising ideas and models for marketing innovation. The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2021-11-03 |