Description
Product ID: | 9781398602212 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Series: | Kogan Page Inspire |
Title: | Business Unusual |
Subtitle: | Values, Uncertainty and the Psychology of Brand Resilience |
Authors: | Author: Nathalie Nahai |
Page Count: | 264 |
Subjects: | Business strategy, Business strategy, Business innovation, Digital Lifestyle and online world: consumer and user guides, Business innovation, Digital lifestyle |
Description: | Select Guide Rating Explore how to build business resilience in the face of uncertainty and learn to thrive in often digital-first environments by connecting with your people and customers in a meaningful way. It all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2021-09-03 |