Description
Product ID: | 9781398602007 |
Product Form: | Paperback / softback |
Country of Manufacture: | CN |
Title: | AI Strategy for Sales and Marketing |
Subtitle: | Connecting Marketing, Sales and Customer Experience |
Authors: | Author: Katie King |
Page Count: | 288 |
Subjects: | Business strategy, Business strategy, Business innovation, Sales and marketing management, Sales and marketing, Business innovation, Sales & marketing management, Sales & marketing |
Description: | Select Guide Rating Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge. Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2022-01-03 |