Description
Product ID: | 9781398600874 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | A Practitioner's Guide to Account-Based Marketing |
Subtitle: | Accelerating Growth in Strategic Accounts |
Authors: | Author: Bev Burgess, Dave Munn |
Page Count: | 312 |
Subjects: | Business strategy, Business strategy, Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Improve relationships, drive growth and win new business by developing and implementing highly-customized B2B marketing programmes for key accounts. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2021-06-03 |