Description
| Product ID: | 9781398600164 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Truth Be Told |
| Subtitle: | How Authentic Marketing and Communications Wins in the Purposeful Age |
| Authors: | Author: David Gallagher, John O'Brien |
| Page Count: | 264 |
| Subjects: | Sales and marketing, Sales & marketing, Public relations, Public relations |
| Description: | Select Guide Rating Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'. |
| Imprint Name: | Kogan Page Ltd |
| Publisher Name: | Kogan Page Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2021-04-03 |
