Description
| Product ID: | 9781350112230 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | IN |
| Title: | Communicating Fashion |
| Subtitle: | Clothing, Culture, and Media |
| Authors: | Author: Dr Myles Ethan Lascity |
| Page Count: | 288 |
| Subjects: | Fashion and textile design, Fashion design & theory, Communication studies, Communication studies |
| Description: | Select Guide Rating Winner of the John G. Cawelti Award for Best Textbook / PrimerHow did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out — or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter — not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression. Key topics:- Advertising, Branding and Fashion Retail- Clothing, Art and Cultural Significance- Clothing as Group and Cultural Norms- Clothing, Identity and Interpersonal Communication- Fashion News and Tastemaking- Fashion, Social Media and Influencers- Meaning within the Fashion System- On-screen Clothing Winner of the John G. Cawelti Award for Best Textbook / PrimerHow did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out — or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter — not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression.Key topics:- Advertising, Branding and Fashion Retail- Clothing, Art and Cultural Significance- Clothing as Group and Cultural Norms- Clothing, Identity and Interpersonal Communication- Fashion News and Tastemaking- Fashion, Social Media and Influencers- Meaning within the Fashion System- On-screen Clothing |
| Imprint Name: | Bloomsbury Visual Arts |
| Publisher Name: | Bloomsbury Publishing PLC |
| Country of Publication: | GB |
| Publishing Date: | 2021-03-25 |
