Description
| Product ID: | 9781350025516 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | IN |
| Title: | Design in Motion |
| Subtitle: | Applying Design Principles to Filmmaking |
| Authors: | Author: Penny Hilton |
| Page Count: | 280 |
| Subjects: | Graphic design, Graphic design, Animated films and animation, Filmmaking and production: technical and background skills, Web graphics and design, Animated films, Film production: technical & background skills, Web graphics & design |
| Description: | With an abundance of information on how to create motion graphics already available, Design in Motion focuses on the why of moving image and less about the how. By unpacking the reasons behind screen designer’s production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining in detail why some methods work, while others fail. Whether you work in info-graphics, documentary or design, this book is structured to follow the production process and, together with its multimedia companion website, will be a by-your-side companion to guide you through your next project. With an abundance of information on how to create motion graphics already available, Design in Motion focuses on the why of moving image and less about the how. By unpacking the reasons behind screen designer’s production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining in detail why some methods work, while others fail. Whether you work in info-graphics, documentary or design, this book is structured to follow the production process and, together with its multimedia companion website, will be a by-your-side companion to guide you through your next project. |
| Imprint Name: | Bloomsbury Academic |
| Publisher Name: | Bloomsbury Publishing PLC |
| Country of Publication: | GB |
| Publishing Date: | 2020-01-23 |
