Description
Product ID: | 9781292450315 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | International Business: The Challenges of Globalization, Global Edition |
Authors: | Author: John Wild, Kenneth Wild |
Page Count: | 448 |
Subjects: | International business, International business |
Description: | International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable. The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.
For international business courses. Develop cultural understanding in international businessInternational Business: The Challenges of Globalization is a brief, yet comprehensive intro to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB) and the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features and real-world examples, the authors present a fresh take on the subject. The 10th Edition has been thoroughly updated with ongoing changes in IB to ensure that it remains current and relevant to those pursuing a career as a global entrepreneur. Hallmark features of this titleAn easy-to-read, integrative text
Comprehensive, yet concise coverage of concepts
New and updated features of this titleCurrent, relevant content
Applications to aid student learning
Tools to assess student''s understanding
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Imprint Name: | Pearson Education Limited |
Publisher Name: | Pearson Education Limited |
Country of Publication: | GB |
Publishing Date: | 2023-02-16 |