Description
Product ID: | 9781292444352 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Closing the Service Gap: How to connect customers, employees and organisations |
Authors: | Author: Benjamin Laker, Yemisi Bolade-Ogunfodun, Lebene Soga |
Page Count: | 232 |
Subjects: | Business strategy, Business strategy, Business innovation, Business communication and presentation, Business innovation, Business communication & presentation |
Description: | Select Guide Rating How connected are the customers, employees and the organisation in your organisation? This book helps you build deep connections between each to serve your customers and build a successful brand. How connected are your customers, employees and organisation? As technology advances and customer expectations rise, the most sustainable, profitable and realistic way businesses can succeed in the future is by connecting their customers, employees, and organisation. Following in the footsteps of some of the world''s largest companies, this book shows you how to transform your business culture using technology to connect the three most important stakeholders – the customers, employees and the organisation – and deliver value to each in turn. This model is best recognised as ‘RenDanHeyi'', a Chinese term that means ‘each employee'' (Ren), ‘the needs of each customer'' (Dan) and ‘the connection between the two'' (Heyi). With practical steps, tips and case studies, this book helps you to build and implement a strategy to close the service gap in your organisation:
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Imprint Name: | FT Publishing International |
Publisher Name: | Pearson Education Limited |
Country of Publication: | GB |
Publishing Date: | 2023-03-20 |