Description
| Product ID: | 9781292426341 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Double Your Price: The Strategy and Tactics of Smart Pricing |
| Authors: | Author: David Falzani |
| Page Count: | 256 |
| Subjects: | Business strategy, Business strategy, Management decision making, Project management, Sales and marketing, Management decision making, Project management, Sales & marketing |
| Description: | Select Guide Rating A practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success. Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a company''s ability to reinvest than top line sales growth. But if you don''t understand the psychology of pricing, having the wrong price can undermine your chances for success. Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you''ll be able to answer the following questions for your business or product:
Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, Double Your Price includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury. A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Get yours right. |
| Imprint Name: | FT Publishing International |
| Publisher Name: | Pearson Education Limited |
| Country of Publication: | GB |
| Publishing Date: | 2023-03-30 |
