Description
| Product ID: | 9781292416175 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | The Financial Times Essential Guide to Writing a Business Plan: How to win backing to start up or grow your business |
| Authors: | Author: Vaughan Evans |
| Page Count: | 296 |
| Subjects: | Entrepreneurship / Start-ups, Entrepreneurship, Business communication and presentation, Business communication & presentation |
| Description: | Select Guide Rating It is one thing to have a great idea for a business. It is another altogether to convince a backer to give the green light. This book guides you to do just that. The essential knowledge you need to write a winning business plan – quickly and without fuss. With advice that''s instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan. Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backers concerns. This brand-new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally, new appendices outline alternative sources of funding and display an example business plan from start to finish.Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing plan with your backers needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed. |
| Imprint Name: | FT Publishing International |
| Publisher Name: | Pearson Education Limited |
| Country of Publication: | GB |
| Publishing Date: | 2022-08-12 |
