Description
| Product ID: | 9781292360867 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Financial Times Series |
| Title: | Key Marketing Metrics |
| Subtitle: | The 50+ metrics every manager needs to know |
| Authors: | Author: David Reibstein, Phillip Pfeifer, Paul Farris, Neil Bendle |
| Page Count: | 496 |
| Subjects: | Budgeting and financial management, Budgeting & financial management, Sales and marketing management, Advertising, Market research, Public relations, Sales & marketing management, Advertising, Market research, Public relations |
| Description: | Select Guide Rating Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today''s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by:
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today''s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by:
In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.
|
| Imprint Name: | FT Publishing International |
| Publisher Name: | Pearson Education Limited |
| Country of Publication: | GB |
| Publishing Date: | 2021-03-02 |
