Description
Product ID: | 9781292274157 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | International Business |
Authors: | Author: Alan Rugman, Simon Collinson, Rajneesh Narula |
Page Count: | 728 |
Subjects: | International business, International business |
Description: | Select Guide Rating Offer your students real insight into the complex global business environment. International Business, 8th Edition comes from a team of authors that keep up with the most recent changes in the field. With new and updated content, this book presents your students with the data to map trends and make predictions about the global business landscape. Explore and understand the principles of international businesses from theory to practice.International Business, 8th Edition by Collinson, Narula and Rugman presents you with the data to map trends and make predictions around the international business landscape, offering real insight into the complex, global environment. Ideal for undergraduate and postgraduate students taking modules in international business, international strategy and global business practice, this textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject. From a team of authors who keep pace with the ongoing developments in theory and practice, this edition focuses on the impact of decisions on the performance of multinational firms and the societies and economies they are part of. New to this edition:
With a wealth of features and resources, this text provides the tools to help you become a successful decision-maker in businesses and governments and lead organisations in your future career. |
Imprint Name: | Pearson Education Limited |
Publisher Name: | Pearson Education Limited |
Country of Publication: | GB |
Publishing Date: | 2020-02-12 |