Description
Product ID: | 9781292262987 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Agile Strategy |
Subtitle: | How to create a strategy ready for anything |
Authors: | Author: Ralph Fernando |
Page Count: | 256 |
Subjects: | Business strategy, Business strategy, Management and management techniques, Management & management techniques |
Description: | Select Guide Rating Agile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets. Through its frameworks, tools and real-world examples, it explains how to transform business performance through greater organisational agility. Why do we need a new book on strategy? The pace of change is increasing, and strategic management is not keeping up. More than one in four (28%) strategic initiatives fail to meet their original goals and business intent[1], with insufficient agility identified as one of the top three barriers to successful strategy implementation[2]. The square peg of traditional strategy — vision, mission and blue-sky exercises; the separation of strategy from “implementation” — no longer fits the round hole of increasingly dynamic markets. It is time for a new approach. How is Agile Strategy different? Agile Strategy distinguishes itself from other strategy and agile books currently available in that it is:
Why should I read it? Agile Strategy offers four key benefits to its readers:
Agile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets. Through its frameworks, tools and real-world examples, it explains how to transform business performance through greater organisational agility.
Why do we need a new book on strategy?
Why should I read it?
I hope you not only enjoy reading about this innovative new approach, but also go on to realise the full potential of your organisation by implementing it. Good luck! |
Imprint Name: | FT Publishing International |
Publisher Name: | Pearson Education Limited |
Country of Publication: | GB |
Publishing Date: | 2019-06-18 |