Description
| Product ID: | 9781292234946 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Friction/Reward |
| Subtitle: | Be your customer’s first choice |
| Authors: | Author: Richard Hammond |
| Page Count: | 216 |
| Subjects: | Business strategy, Business strategy, Business competition, Entrepreneurship / Start-ups, Management and management techniques, Sales and marketing, Small businesses and self-employment, Retail and wholesale industries, Business competition, Entrepreneurship, Management & management techniques, Sales & marketing, Small businesses & self-employed, Retail sector |
| Description: | Select Guide Rating This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;
With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose you. When is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many clicks, and hidden frictions from awkward presentation, process and offer. Reward includes quality of business support, amazing retail environments, even emotional issues such as trust and belonging. When is high friction good? What value do different customers place on friction and reward across different buying scenarios? How can I benchmark against competitors? And, where are the big opportunities and where should we focus effort and resource? How do I market improved experiences to win customers? Friction Reward teaches you how to understand, measure and improve every single possible customer interaction by applying techniques outlined in the book to your customer experiences and organisations. Readers will:
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;
Make it easy for customers to choose you; whatever your business, product or service. With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose you When is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many clicks, and hidden frictions from awkward presentation, process and offer. Reward includes quality of business support, amazing retail environments, even emotional issues such as trust and belonging. When is high friction good? What value do different customers place on friction and reward across different buying scenarios? How can I benchmark against competitors? And, where are the big opportunities and where should we focus effort and resource? How do I market improved experiences to win customers? Friction Reward teaches you how to understand, measure and improve every single possible customer interaction by applying techniques outlined in the book to your customer experiences and organisations. Readers will:
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| Imprint Name: | Pearson Business |
| Publisher Name: | Pearson Education Limited |
| Country of Publication: | GB |
| Publishing Date: | 2019-06-27 |
