Description
Product ID: | 9781292193335 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Digital Business and E-Commerce Management |
Authors: | Author: Dave Chaffey, Tanya Hemphill, David Edmundson-Bird |
Page Count: | 680 |
Subjects: | E-commerce: business aspects, E-commerce: business aspects, Business mathematics and systems, Business mathematics & systems |
Description: | Select Guide Rating Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation. Learn everything there is to know about the latest strategies and tactics for a successful digital business in one best-selling text.Digital Business and E-Commerce Management, 7th edition by Chaffey, Hemphill, and Edmundson-Bird, is the latest edition of this best-selling book, guaranteed to offer you the knowledge and skills to handle the speed of change faced by organisations in the digital world. This edition brings together the most up-to-date knowledge in academic and practitioner thinking, discussing some of the hottest topics in the field, such as:
Written in an engaging and informative style, this book is ideal for students in Digital Business and e-Commerce, but also professional marketers, or even Business Managers, covering all aspects of Digital Business, including strategy, digital comms, and transformation. Key features include:
With an array of features and updates to support your learning, this must-have textbook will provide the tools you need to help you understand and apply the concepts of ''Digital'' in your strategy, implementation, and transformation. |
Imprint Name: | Pearson Education Limited |
Publisher Name: | Pearson Education Limited |
Country of Publication: | GB |
Publishing Date: | 2019-06-21 |