Description
| Product ID: | 9781285858340 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Marketing 2016 |
| Authors: | Author: O. C. Ferrell, William Pride |
| Page Count: | 720 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment. Pride and Ferrell''s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today''s competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success. |
| Imprint Name: | South-Western College Publishing |
| Publisher Name: | Cengage Learning, Inc |
| Country of Publication: | GB |
| Publishing Date: | 2015-01-08 |
