Description
| Product ID: | 9781285425436 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Electronic Commerce |
| Authors: | Author: Gary Schneider |
| Page Count: | 640 |
| Subjects: | E-commerce: business aspects, E-commerce: business aspects, Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Offers comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the developments from the field that equips readers with a solid understanding of the dynamics of this fast-paced industry. Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action. |
| Imprint Name: | Course Technology Inc |
| Publisher Name: | Cengage Learning, Inc |
| Country of Publication: | GB |
| Publishing Date: | 2014-05-07 |
