Description
| Product ID: | 9781265045630 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Business Communication ISE |
| Authors: | Author: Donna Kienzler, Kitty Locker, Jo Mackiewicz, Jeanine Elise Aune |
| Page Count: | 624 |
| Subjects: | Business communication and presentation, Business communication & presentation |
| Description: | Business Communication supports the high standard of business communication that is relevant to today’s modernized workplace. While staying true to its tradition, the 13th edition vastly streamlines and updates the chapter content and organization, making the text more elegant and usable. The text’s foundation is its rhetorical approach, underscoring in each chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively—no matter the channel. Besides numerous chapter-ending exercises, McGraw Hill's Connect provides exercises that further reinforce the concepts. Business Communication supports the high standard of business communication that is relevant to today’s modernized workplace. While staying true to its tradition, the 13th edition vastly streamlines and updates the chapter content and organization, making the text more elegant and usable. The text’s foundation is its rhetorical approach, underscoring in each chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively—no matter the channel. Besides numerous chapter-ending exercises, McGraw Hill''s Connect provides exercises that further reinforce the concepts. |
| Imprint Name: | McGraw-Hill Education |
| Publisher Name: | McGraw-Hill Education |
| Country of Publication: | GB |
| Publishing Date: | 2022-04-12 |
