Description
| Product ID: | 9781260598223 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | M: Advertising ISE |
| Authors: | Author: Michael Weigold, William Arens |
| Page Count: | 482 |
| Subjects: | Business and Management, Business & management |
| Description: | M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students. M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students. |
| Imprint Name: | McGraw-Hill Education |
| Publisher Name: | McGraw-Hill Education |
| Country of Publication: | GB |
| Publishing Date: | 2021-04-28 |
