Description
| Product ID: | 9781259834714 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value |
| Authors: | Author: Patrick Barwise, Thomas Barta |
| Page Count: | 240 |
| Subjects: | Management: leadership and motivation, Management: leadership & motivation, Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating How to succeed as a marketing leader in today's global, digital world HOW TO SUCCEED AS A MARKETING LEADER IN TODAY’S GLOBAL, DIGITAL WORLD. What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence. Learn how to: MOBILIZE YOUR BOSS: MOBILIZE YOUR COLLEAGUES: MOBILIZE YOUR TEAM: MOBILIZE YOURSELF: Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing’s digital age. By zeroing in on the value creation zone (“V-Zone”) --the all-important overlap between your company’s and customers’ needs--you’ll be able to help the business win in the market --and achieve your career goals. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
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| Imprint Name: | McGraw-Hill Education |
| Publisher Name: | McGraw-Hill Education |
| Country of Publication: | GB |
| Publishing Date: | 2016-10-16 |
