Description
| Product ID: | 9781250261403 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | The He-Man Effect |
| Subtitle: | How American Toymakers Sold You Your Childhood |
| Authors: | Author: Brian "Box" Brown |
| Page Count: | 272 |
| Subjects: | Graphic novel / Comic book / Manga: styles / traditions, Graphic novels, General and world history, History, Social and cultural history, Popular culture, General & world history, Postwar 20th century history, from c 1945 to c 2000, Social & cultural history, Popular culture |
| Description: | Select Guide Rating Brian "Box" Brown brings history and culture to life through his comics. In his new graphic novel, he unravels how marketing that targeted children in the 1980s has shaped adults in the present. Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda?Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit. Brian "Box" Brown brings history and culture to life through his comics. In his new graphic novel, he unravels how marketing that targeted children in the 1980s has shaped adults in the present. |
| Imprint Name: | First Second |
| Publisher Name: | Roaring Brook Press |
| Country of Publication: | GB |
| Publishing Date: | 2023-07-11 |
