Description
| Product ID: | 9781250238016 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | The Copywriter's Handbook (4th Edition) |
| Subtitle: | A Step-By-Step Guide to Writing Copy that Sells |
| Authors: | Author: Robert Bly |
| Page Count: | 496 |
| Subjects: | Writing and editing guides, Technical writing, Business communication and presentation, Sales and marketing, Advertising, Technology: general issues, Advice on careers and achieving success, Business communication & presentation, Sales & marketing, Advertising, Technology: general issues, Advice on careers & achieving success |
| Description: | This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers... even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed: 8 headlines that work--and how to use them; The 5-step ''Motivating Sequence'' for generating more sales and profits; 10 tips for boosting landing page conversion rates; 15 techniques to ensure your emails get high open and click-through rates; How to create powerful ''lead magnets'' that double response rates; The ''4 S'' formula for making your copy clear, concise, and compelling. This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter''s Handbook remains the ultimate guide for people who write or work with copy. |
| Imprint Name: | St Martin's Press |
| Publisher Name: | St Martin's Press |
| Country of Publication: | GB |
| Publishing Date: | 2020-04-07 |
