Description
| Product ID: | 9781138795082 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Series: | Routledge Research in Public Relations |
| Title: | Public Relations in the Nonprofit Sector |
| Subtitle: | Theory and Practice |
| Authors: | Author: Richard D. Waters |
| Page Count: | 342 |
| Subjects: | Communication studies, Communication studies, History, Media studies, Economics, Advertising, Public relations, Public ownership / nationalization, Non-profitmaking organizations, News media and journalism, Humanities, Media studies, Economics, Advertising, Public relations, Public ownership / nationalization, Non-profitmaking organizations, Press & journalism |
| Description: | Select Guide Rating This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2014-12-23 |
