Description
| Product ID: | 9781138738058 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | International Marketing |
| Subtitle: | Strategy development and implementation |
| Authors: | Author: Carl Arthur Solberg |
| Page Count: | 402 |
| Subjects: | International business, International business, Sales and marketing management, Sales and marketing, Sales & marketing management, Sales & marketing |
| Description: | Select Guide Rating International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg''s tried and tested Nine Strategic Windows model. This practical text offers the reader insights into:
This functional study is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg''s tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into:
Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study, complete with case studies that demonstrate how the theory translates to practice, is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2017-12-04 |
