Description
Product ID: | 9781138736016 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Title: | Brand vs. Wild |
Subtitle: | Building Resilient Brands for Harsh Business Environments |
Authors: | Author: Jonathan David Lewis |
Page Count: | 214 |
Subjects: | Economics, Economics, Business strategy, Management: leadership and motivation, Business mathematics and systems, Business strategy, Management: leadership & motivation, Business mathematics & systems |
Description: | Select Guide Rating Today’s business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as startups create new categories. And the pressure to do more with less, combined with the unfathomable multiplicity of marketing tools and technology, can be overwhelming. Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people groups and teams have found ways to thrive in harsh environments for millennia, and by combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, a new guide for thriving in uncertain and unforgiving business environments is born. Brand vs. Wild helps readers understand the wilderness in which they find their companies and identify what specific steps they must take to thrive in the Brand Wilderness™. There is hope in a harsh business world. And Brand vs. Wild is it. Today’s business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming. Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, shows leaders how to thrive in unforgiving business environments by learning to:
Brand vs. Wild helps readers understand the wilderness in which they find their companies and identify the specific steps they must take to thrive in the Brand Wilderness. There is hope in a harsh business world. And Brand vs. Wild is it. |
Imprint Name: | Routledge |
Publisher Name: | Taylor & Francis Ltd |
Country of Publication: | GB |
Publishing Date: | 2017-05-02 |