Description
Product ID: | 9781138332126 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Public Relations Cases |
Subtitle: | International Perspectives |
Authors: | Author: Barbara DeSanto, Danny Moss |
Page Count: | 140 |
Subjects: | Communication studies, Communication studies, History, Media studies, Economics, Advertising, Public relations, Humanities, Media studies, Economics, Advertising, Public relations |
Description: | Select Guide Rating This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts and demonstrates the breadth and sophistication of the public relations function, both in public and private sector organizations. This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations. This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical model CDAO (Context, Decisions, Actions and Outcomes) to successfully identify the key points of comparison between cases to uncover how and why particular events occur and, critically, identifies what key factors and actions we can learn from in future decision-making. |
Imprint Name: | Routledge |
Publisher Name: | Taylor & Francis Ltd |
Country of Publication: | GB |
Publishing Date: | 2022-11-11 |