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      The Science of Social Influence: Advances and Future Progress

      1 in stock

      Firm sale: non returnable item
      SKU 9781138006157 Categories ,
      The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research.

      The contributions to this volume capture the thrill of current work on social influence, as well as providing a tut...

      £51.99

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      Description

      Product ID:9781138006157
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Series:Frontiers of Social Psychology
      Title:The Science of Social Influence
      Subtitle:Advances and Future Progress
      Authors:Author: Anthony R. Pratkanis
      Page Count:376
      Subjects:Psychological theory, systems, schools and viewpoints, Psychological theory & schools of thought, Social, group or collective psychology, Social, group or collective psychology
      Description:The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research.

      The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:

      • Learn how to conduct lab, field and case research on social influence through example by leading researchers
      • Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence
      • Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method
      • Apply knowledge to current influence campaigns to find out what works and what does not.

      The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.


      Imprint Name:Psychology Press Ltd
      Publisher Name:Taylor & Francis Ltd
      Country of Publication:GB
      Publishing Date:2014-06-09

      Additional information

      Weight526 g
      Dimensions264 × 162 × 21 mm